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Advancing Tourism with a Sustainable Approach: G20 Tourism Working Group Meeting in Srinagar

The G20 Tourism Working Group Meeting in Srinagar is driving the advancement of sustainable tourism. Learn about the key discussions, initiatives, and the path toward a more responsible and environmentally friendly travel industry.

Welcome to the G20 Tourism Working Group Meeting in Srinagar, where global leaders gather to foster sustainable tourism practices. This event aims to explore innovative strategies, exchange knowledge, and collaborate on shaping the future of the tourism industry.

India Showcasing a Transformed Jammu and Kashmir under PM Modi’s Leadership

The 3rd G20 Tourism Working Group (TWG) meeting, scheduled from May 22 to 24, is being held in Srinagar, providing India with an ideal platform to highlight the remarkable changes in Jammu and Kashmir under the visionary leadership of Prime Minister Narendra Modi. Union Minister Dr. Jitendra Singh emphasizes the significance of this meeting as an opportunity to showcase the transformed scenario in the region.

Goa Roadmap for Tourism: Driving Sustainable Development Goals (SDGs)

The G20 Tourism Working Group aims to achieve sustainable development through tourism. One of the key deliverables of the meeting is the Goa Roadmap for Tourism, which acts as a guiding framework to align tourism activities with the Sustainable Development Goals (SDGs). This roadmap emphasizes the importance of sustainable practices in the tourism industry and sets the foundation for responsible tourism initiatives.

Key Priorities: Green Tourism, Digitalization, Skills, MSMEs, and Destination Management

The TWG meeting will focus on five key priority areas to advance tourism sustainably. These priorities include:

  1. Green Tourism: Encouraging environmentally friendly practices within the tourism sector, such as promoting renewable energy, reducing carbon emissions, and preserving natural resources.
  2. Digitalization: Embracing digital technologies to enhance tourism experiences, improve accessibility, and streamline operations.
  3. Skills: Developing a skilled workforce by investing in training and education programs tailored to the needs of the tourism industry.
  4. MSMEs: Supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in the tourism sector, empowering local communities, and fostering economic inclusivity.
  5. Destination Management: Implementing effective strategies for sustainable destination management, including infrastructure development, waste management, and community engagement.

Promoting Film Tourism for Economic Growth and Cultural Preservation in J&K

In line with the TWG meeting, a side event focusing on ‘Film Tourism for Economic Growth and Cultural Preservation’ will be held in Jammu and Kashmir. This event aims to explore strategies to leverage the potential of film tourism in the region. By attracting film productions and providing unique filming locations, J&K can boost its economy, promote cultural preservation, and showcase its rich heritage to a wider audience.

Draft National Strategy on Film Tourism: Boosting Tourist Destinations

The Ministry of Tourism plans to unveil a draft National Strategy on Film Tourism during the TWG meeting. This strategy will provide a roadmap for leveraging the role of films in promoting tourist destinations across India. By harnessing the power of cinema, the strategy aims to enhance the visibility and attractiveness of various locations, attracting more tourists and generating economic opportunities.

Strengthening Economic Growth and Preserving Cultural Heritage in Jammu and Kashmir

The primary objective of the TWG meeting in Srinagar is to strengthen economic growth, preserve cultural heritage, and promote sustainable development in Jammu and Kashmir. Through collaboration and exchange of ideas, the meeting intends to explore innovative approaches to sustainable tourism that benefit both the local communities and the visitors.

J&K: A Thriving Tourist Destination with 18.8 Million Visitors in 2022

Irrespective of the G20 location, hosting such meetings offers a unique opportunity to showcase the cultural heritage of the region on a global scale. Jammu and Kashmir, in particular, has experienced a significant influx of tourists, welcoming approximately 18.8 million visitors in 2022. This staggering number highlights the growing appeal of the region and its potential to become a sought-after tourist destination.

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Developing New Tourist Destinations: J&K’s Growing Appeal

The TWG delegates will have the chance to explore the Art and Craft Bazaar organized by the State Government. This event exhibits the local handicrafts and the remarkable work of skilled artisans. Additionally, the delegates will engage in hands-on activities at the Craft Bazaar, immersing themselves in the local culture and traditions.

Embracing Sustainable Practices: India’s Commitment to Ecotourism

India is taking significant strides in advancing its tourism sector with a strong emphasis on sustainability. The country recognizes the importance of ecotourism in conserving biodiversity and promoting responsible practices. The ‘National Strategy for Sustainable Tourism’ has been developed to mainstream sustainability in the Indian tourism industry. It aims to create a resilient, inclusive, carbon-neutral, and resource-efficient tourism sector while safeguarding the natural and cultural resources that make India a unique and diverse destination.

National Strategy for Sustainable Tourism: Mainstreaming Sustainability in India

The ‘National Strategy for Sustainable Tourism’ serves as a roadmap for India to foster sustainable tourism practices nationwide. By prioritizing sustainability, the strategy aims to create a tourism sector that can withstand future challenges, contribute to economic growth, empower local communities, and protect the environment. Through its implementation, India seeks to establish itself as a leading destination for responsible travelers who appreciate the balance between cultural experiences and environmental stewardship.

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In conclusion, the G20 Tourism Working Group meeting in Srinagar provides a platform for India to showcase its commitment to advancing tourism with a sustainable approach. By focusing on key priorities such as green tourism, digitalization, skills development, MSME support, and destination management, India aims to create a thriving tourism sector that benefits both the economy and the environment. The meeting also highlights Jammu and Kashmir’s potential as a sought-after tourist destination, with its rich cultural heritage and growing appeal. Through the National Strategy for Sustainable Tourism and the promotion of film tourism, India aims to position itself as a global leader in sustainable and responsible tourism.

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